DIY SEO Audit Tools and Techniques That Anyone Can Use

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Doing your own SEO audit might sound tricky, but it doesn’t have to be. With a few handy tools and simple techniques, anyone can check how their website is doing and find ways to improve it. Whether you’re running a blog, a small business, or just want more visitors, these tips can help you figure out what’s working — and what’s not. And if you ever want a deeper look, sites like https://rankyak.com offer more in-depth resources.

Let’s start with a few easy tools you can use for free or at a low cost.

1. Google Search Console
This is a must-have. It tells you how your site is doing in Google search results. You can see which pages get the most clicks and what words people are typing in to find you. It also alerts you to problems like broken links or pages Google can’t see.

2. PageSpeed Insights
A fast website is a happy website. With PageSpeed Insights, you can find out how quickly your pages load and get tips to make them faster. Slow websites can cause people to leave before they even see your content.

3. Ubersuggest or Similar Keyword Tools
Type in your main topic or industry, and tools like Ubersuggest will show you popular search terms people use. It also shows how difficult it might be to rank for certain words. This can help focus your content on what your audience is looking for.

4. Check Your Titles and Headings
Scan through your website and see if the page titles and headers make sense. Are they clear and do they include keywords? You don’t need fancy software for this, just a little attention. Good headings help both visitors and search engines understand what your page is about.

5. Mobile-Friendly Test
More people search on their phones than on computers these days. Google’s Mobile-Friendly Test lets you know if your website looks and works well on mobile.

Bonus Tip: Check Your Broken Links
Broken links hurt the experience for your readers and can impact your SEO. Use online tools like Broken Link Checker to scan your website for dead links.

Doing a basic SEO audit doesn’t require special training. With these tools and a little time, you can make changes that help your site perform better and bring in more traffic. Keep it simple, check regularly, and keep learning.